ITALY: NEW FINES OF UP TO €40K FOR INCOMPLIANT HEALTH CLAIMS

Italy has adopted new provisions on fines for not compliance with health and nutrition claim rules. The rules of the Decreto Legislativo foresee specific fines for different infringements of Regulation 1924/2006, and related legislation. 

Fines for unauthorized claims on alcoholic drinks vary from €5,000-€20,000, not including the nutrition declaration can carry a fine of €2,000 to €16,000. The highest fines, of up to €40,000, are foreseen for using claims which suggest that health could be affected by not consuming the food; claims which make reference to the rate or amount of weight loss or claims which make reference to recommendations of individual doctors or health professionals and unauthorized associations.

DECRETO LEGISLATIVO 7 febbraio 2017, n. 27