UK - ASA RULING ON PFIZER BEAUTY CLAIM

The UK Advertising Standards Authority considered the use of a claim relating the use of a food supplement drink containing collagen indicating dermal skin action to be in breach of the Advertising Codes on Food Supplements and claims. The latter is a voluntary standard reiterating the requirements and restrictions under the EU Nutrition and Health Claims Regulation (Regulation 1924/2006). The body argued that the statement had to be considered a specific claim which requires express authorization in accordance with Regulation 1924/2006.

UK ASA - Pfizer Consumer Healthcare Ltd (03 January 2018)