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UK ASA INTERPRETS "NO.1" CLAIM RESTRICTIVELY / SEPTEMBER 28, 2015

UK ASA INTERPRETS "NO.1" CLAIM RESTRICTIVELY / SEPTEMBER 28, 2015

The UK Advertising Standards Authority has recently shed its light on claims that rank a product. The claim in question was "Australia's No.1 Breakfast", used by an Australian breakfast cereal producer. Food information may not be misleading, meaning that such claims may only be used if they can be substantiated.